From Boston’s Pizza hostess to brand’s VP of marketing
Growing up in Canada, Katie Borger became very familiar with Canadian restaurant franchise Boston’s Pizza. When Borger’s family moved to Texas, Borger became a Boston’s Pizza hostess at the Irving location each summer during high school and eventually became a marketing intern for the brand during college.
“I saw there was a real gap in their marketing focuses in terms of social media at the brand level,” Borger said, so she created her own position as a social media coordinator.
Now promoted to vice president of marketing at Boston’s Pizza, Borger plans to create more consistency for the brand—starting with the name itself. From Boston’s Pizza Restaurant & Sports Bar to Boston’s Gourmet Pizza, there is confusion as to what the full-service franchise is actually called. In her new role, Borger hopes to change that.
“There are no sacred cows at this point,” Borger said. “It’s having permission to ask the tough questions … down to the concept level.”
This includes leading discussions on the potential of ghost kitchens, QSR sister brands, and even their 80-plus menu items.
Ranked No. 89 on the Franchise Times Top 200+, Boston’s Pizza had $1.2 billion in sales in 2018 with more than 400 units. It posted a 0.9 percent decline in sales in 2019.
Next year, the brand plans to open five restaurants in the U.S., then five more each year.
“It’s faster growth than we’ve seen in recent history, which is a sign of us performing well,” Borger said. “Now is the time for us to be really taking a look at everything before we grow in the wrong direction.”
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