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More Country Insights

Pragmatism rules in New Zealand, and laws trump emotions.

New Zealanders aren’t afraid to say ‘no’ during negotiations. Their style is closer to the British reserve than their neighbors in Australia. And don’t use the ‘V is for victory’ sign when you succeed, as it’s considered rude.

Room for more U.S. brands in Japan

The best way to enter into an agreement in Japan is to think small and be patient. “American franchisors always seek the largest development agreements,” says Roy Fujita of I Fujita International, a consultant who works with both Japanese brands coming to the U.S. and U.S. brands going to Japan. His advice: “Don’t push too much in the beginning. Let it (your concept) prove itself.”

All about Japan, the No. 2 franchise economy

English is a mandatory subject in Japanese grade schools, but don’t expect to do business without an interpreter since many Japanese can understand some slowly spoken English, but are not used to speaking it.

There’s a lot to like about franchising down under

From high-tech to Bollywood in India

1.2 billion people and an emerging middle class are just two good reasons for franchisors to take a second look at India. In December, a second franchise trade mission visited Mumbai, New Delhi and Bengaluru.


Belgium’s central location in the wealthy region of Europe makes it a natural as an entryway into the region. It’s also viewed as a test market because it contains separate socio-demographic groups.


Malaysia went from being ranked 16th in ease of doing business by the World Bank in 2013 to 6th in the latest findings.

The Philippines

The Philippines has the second largest number of Certified Franchise Executives (CFEs), a designation by the International Franchise Association.



Success in Brazil requires boots-on-the-ground knowledge of the regulatory and business environments.


We may share a border with Canada and a language, but there are some subtle differences that wise franchisors should note. Here’s the 411 to consider.


Thailand is the second largest economy in the Association of Southeast Asian Nations, after Indonesia. But if you plan to do business there, here’s what else you need to know.