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Domino’s doubles down on cool cars


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Domino’s, a massive investor in high-tech delivery equipment, is doubling down on its super-cool, leading edge DXP delivery vehicles that seek to improve the pizza delivery process. The launch of Domino’s DXP delivery vehicles last year has franchisees asking for more, and more they will get. This summer, Domino’s Pizza, the recognized world leader in pizza delivery, will roll out an additional 58 DXPs across 23 markets in the U.S., bringing the total number of DXPs to 155. The DXP has a number of special features, including an innovative built-in warming oven, a reconfigured interior that holds up to 80 pizzas, and special compartments to hold side items and sodas. “The DXP demonstrates Domino’s passion for pizza delivery,” said Russell Weiner, president of Domino’s USA. “The DXP has caught the eye of our customers and franchisees alike. It’s real, it’s functionally superior, it’s gorgeous and no other brand has anything like it. So when people ask, ‘Did Domino’s really build a car made just for pizza delivery?’ I say, Oh yes we did.” With more and more companies investing in delivery technologies, expect to see more high-tech vehicles and delivery pods in the future.

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