Exec brings real estate expertise to Mayweather Boxing
Gabby Levine worked as a licensed real estate broker for 12 years while launching several of her own independent hot yoga studios. Most recently, she served as vice president of real estate for the Xponential Fitness portfolio of brands. Now, she has transitioned to senior director of real estate at Mayweather Boxing + Fitness, created by former world champion boxer Floyd Mayweather.
“There is a huge name and very accomplished athlete at the heart of the brand, which is a differentiator between other boutique fitness concepts that are just a workout and don’t have a champion at their heart,” Levine said.
Levine will assist Mayweather franchisees with real estate site selection, including everything from onboarding through signing a lease. Levine hopes to maximize development and be in every major market across the country, and eventually expand internationally.
She’ll also focus on educating developers and landlords on Mayweather’s name-brand recognition and broad appeal.
“We want to make sure as new attractive site opportunities are opening up, or new centers owned by landlords, that they bring those to us and understand we’re aggressively seeking new sites and moving forward on deals,” Levine said. “I think unfortunately, the pandemic had an effect on small businesses across the country in general. Boutique fitness particularly got hit pretty hard. We’re seeing and will continue to see a certain amount of failure across mostly independent brands.”
“It’s a tight-knit environment. I think that’s the nature of being a newer brand,” Levine continued. “Our team is dedicated to digging in and helping franchisees. It’s an exciting transition for me.”
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Send promotions and new hire news in franchising to Callie Evergreen, email@example.com.