Exec brings real estate expertise to Mayweather Boxing
Gabby Levine worked as a licensed real estate broker for 12 years while launching several of her own independent hot yoga studios. Most recently, she served as vice president of real estate for the Xponential Fitness portfolio of brands. Now, she has transitioned to senior director of real estate at Mayweather Boxing + Fitness, created by former world champion boxer Floyd Mayweather.
“There is a huge name and very accomplished athlete at the heart of the brand, which is a differentiator between other boutique fitness concepts that are just a workout and don’t have a champion at their heart,” Levine said.
Levine will assist Mayweather franchisees with real estate site selection, including everything from onboarding through signing a lease. Levine hopes to maximize development and be in every major market across the country, and eventually expand internationally.
She’ll also focus on educating developers and landlords on Mayweather’s name-brand recognition and broad appeal.
“We want to make sure as new attractive site opportunities are opening up, or new centers owned by landlords, that they bring those to us and understand we’re aggressively seeking new sites and moving forward on deals,” Levine said. “I think unfortunately, the pandemic had an effect on small businesses across the country in general. Boutique fitness particularly got hit pretty hard. We’re seeing and will continue to see a certain amount of failure across mostly independent brands.”
“It’s a tight-knit environment. I think that’s the nature of being a newer brand,” Levine continued. “Our team is dedicated to digging in and helping franchisees. It’s an exciting transition for me.”
East Coast Wings + Grill named Whitney Mann vice president of field operations.
Wingstop appointed former chief experience officer Stacy Peterson Androes as new chief technology officer.
Mayweather Boxing + Fitness hired Nick Abrahams as director of franchise sales and Christine DiBugnara as director of programming.
Joe Malmuth joined Batteries Plus as director of franchise development. The franchise recently dropped “Bulbs” from its company name in May.
Boston Market named Randy Miller as president effective immediately. Former president Eric Wyatt will transition to COO.
Don Michael joined The Now Massage as president to head franchising efforts.
Naf Naf Grill named Greg Willman as new chief executive officer.
John Fuller, former president and CEO of The Coffee Bean & Tea Leaf, joined Wahlburgers as its new president and CEO.
Shine Franchise Group named John Blair as vice president of operations.
Neil Thomson was named chief financial officer of Tasty Restaurant Group, operator of 190 Burger King and Pizza Hut units.
Sherry Rose joined Restoration 1 as chief operating officer.
Global Franchise Group hired Sam Patterson as its new chief financial officer.
Buff City Soap appointed Chad Brizendine, a former Procter & Gamble exec, to chief marketing officer.
Blaze Pizza added Marie Zhang as chief supply chain officer and Ed Yancey as vice president of franchise development.
Farmer Boys promoted David Wetzel from senior vice president of operations to president and chief operating officer.
Drybar Holdings named Liz Williams chief executive officer. Williams was president of Taco Bell International.
Edible appointed Scott Wakeman to executive vice president of operations and Kelly Turner to director of operations international.
Send promotions and new hire news in franchising to Callie Evergreen, firstname.lastname@example.org.