Franchise Times’ 15th Annual Franchise Finance Conference is a unique business forum that gave franchise owners, franchise executives and key personnel, and franchise lenders and investors an inside look at the current lending and investment environment for franchised businesses.

The conference provided an in-depth analysis of the franchise financing marketplace—the most complete understanding of the financing markets that anyone can find in franchising. Franchise attendees—large, mid-size and emerging brands—were introduced to a variety of successful franchisee financing strategies and acquired the necessary tools to confidently access capital for their franchise systems.

Bank and finance company attendees obtained key credit information about franchising and gained valuable insight into  what it takes to operate a successful franchise lending platform.

Attendees heard from a variety of franchise finance experts on a wide range of franchise and credit issues that can help them craft a successful franchise financing strategy.

Attendees learned how to take advantage of a myriad of franchise finance sources including government–guaranteed loans through the Small Business Administration 7(a) and 504 programs.

Attendees learned how to attract lenders and investors of all sizes to their franchise systems, regardless of the size of their system.

Attendees learned creative techniques for assisting and supplementing franchisee credit through direct lending, franchise loan pools or offering other credit enhancements.

Attendees learned how to utilize new online lending tools to access both local and national lenders and investors.

• Owners, operators and senior management of franchise businesses including franchisors and multi-unit franchisees;

• Members of the franchise sales and development team including vice presidents and director level;

• CFOs, VPs of finance, general counsels, treasurers, controllers and VPs and directors of franchise finance;

• Bank and finance company lending officers and their credit personnel, private and public equity investors, brokers, accountants, dealmakers, attorneys, consultants, and other intermediaries who want to get up-to-speed about franchise lending.