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Welcyon, Fitness After 50, franchises health clubs designed for adults over 50 – a baby boomer concept that puts you on the cutting edge of demographic and healthcare trends. Well planned and distinctly branded, our model makes you a fresh, innovative face in the thriving $22-billion health club industry and a frontrunner in the emerging field of active aging. What Curves® did for women's only clubs and Anytime Fitness® for 24/7 convenience clubs, together you and we can do for the fitness after 50 category.

Welcyon, Fitness After 50

Categories
  • Health/Beauty Related
  • Fitness Centers, Senior Care

Essential Information

Address: 4420 Valley View Road, Suite 201
Edina, MN 55424
Phone:(952) 873-7900
Website URL: www.welcyon.com

Additional Information

Contact: Ki Mccue

Contact's title: Vice President of Franchise Sales

Email: ki.mccue@welcyon.com

Multiunit deals: yes

Total units: 6

Starting year: 2012

Targeted States:
Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Dist. of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming

Investment Range: $259,100 - $363,000

Additional Description:

A market ripe for a new idea
In pursuit of longer, healthier lives, aging baby boomers are joining health clubs by the millions. But many are turned off by traditional gyms, making the market ripe for a better idea. That’s where you, as a Welcyon, Fitness After 50, franchisee can be a game changer in the $22-billion U.S. health club industry.

Offer boomers a better fit
Welcyon is a franchisor of a new kind of health club designed specifically for adults over 50, who now account for one of every three Americans.
Here’s our concept: Offer boomers a better experience and healthier results. Include more of what they want and need, like hands-on supervision, interactive user-friendly equipment, effective workouts and a warm, welcoming environment. And back it with turnkey support to ensure your success.

Trailblaze a new industry niche
Distinctly branded, our model makes you a fresh, innovative, face in a thriving industry and a frontrunner in the emerging field of active aging. What Curves® did for women’s only clubs and Anytime Fitness® for 24/7 convenience clubs, we together can do for the fitness after-50 category.

Three Reasons Welcyon is a better fit

1. Proven Industry, Timely Concept
• Health club industry growth is projected to outpace population growth in the years ahead due largely to surging enrollments by baby boomers.
• Our model combines two popular franchising concepts (fitness and improving the lives of older adults) to help you capitalize on today’s most powerful demographic trend, the aging of baby boomers.

2. Capable Leadership
• Experienced. Co-founders, active aging experts and former health club multi-unit franchisees Suzy and Tom Boerboom have more than 40 years of combined healthcare experience. Tom is also president of a $200-million nursing home system ranked among the 40 largest by the American Healthcare Association.
• Proven. Key marketing, real estate and franchisee coaching executives who helped build Snap Fitness® into an industry leader now hold similar positions at Welcyon.
• Expertise. Fitness programming and training is led by a prominent physical therapy expert known for his insight into exercise and rehabilitative care for aging adults. Because of protocols he’s implemented, Welcyon members on average improve their strength by 50% within three months and double it within a year. Now, that’s life-changing!

3. Solid Business Model
• Flexible management structure lets you be a semi-absentee owner and keep the security of your full-time job.
• Annuity-like model assures you a steady revenue base every month.
• Limited staffing requirements reduce overhead and management headaches.
• Stable working capital requirements enable you to grow your business with little or no additional infusions once your club is built.
• High operating leverage, due to stable facility and staffing costs, means once you reach breakeven, steady revenue growth can greatly impact bottom-line profitability.

Be part of a movement.

Our vision is to redefine how America ages by improving the health and vitality of at least one million members. Joining us in this movement allows you to positively impact your community while bringing purpose and passion beyond profit to your bottom line.

Imagine yourself a trailblazer in a proven industry. Owner of a business on the cutting edge of today's most powerful lifestyle and demographic trends. Blessed with the personal satisfaction that comes from making a healthy difference in the lives of your customers.

If these possibilities speak to you, seize the opportunity and take part in our Discovery Process. Learn why our model is a better fit – for your customers and for you – contact us today.

Media:

Welcyon Franchisee from Furthermore Productions on Vimeo.

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