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Franchising in Portugal, at a glance


Published:

Location: Southwest Europe (bordered by the Atlantic Ocean to the west and Spain to the north and east

People: Portuguese

Population: 10.8 million

Under 14 (children’s services): 16%

Over 65 (senior services): 18.6%

Median age: 41 years

Life expectancy: 81 years

Urban population: 63% of total population

Major cities: Lisbon (2.8 million people in city and suburbs) and Porto (1.3 million)

Government: Republic

Voter turnout (measurement of public trust in government and citizens participation in the political process): 58%, average for OECD countries is 72% (the U.S. was 67%)

GDP: $220.02 billion (USD)

Legal: civil law system

Language: Portuguese

Majority religion: Catholic (81%)

Culture: Machismo is a cultural norm

Obesity/overweight: 52% (2003-05 study, up from 46% in similar study in 1995-98)

Unemployment: 14%

Education: 35% of adults 25 to 64 have at least a high-school degree

Hours worked in a year: 1,691

Percentage who work long hours: 9

Taxes on corporate profits: 3.2% of GDP

Internet usage: 64% of population in 2012 (that same year it ranked 17 in the world for fastest Internet speed, with 34.5 megabites per second)

Mobile phones: 12.3 million

Time difference: 5 hours ahead of EST

Calling code: 351

Internet country code: .pt

Climate: Mediterranean

Business climate: Hierarchy remains important and business owners commonly run the company for their own benefit—or in order to hire relatives.

Punctuality: Not a high priority

Dining: Lunch is main meal of the day

Etiquette: Fork is held in the left hand and knife in the right.

Plug adapters for electricity: Type C European, two-pin

Sources: CIA World Factbook, NCBI, OECDbetterlifeindex.com (Organization for Economic Co-operation and Development), Wikipedia, “Kiss, Bow, or Shake Hands”


Euro

Currency: Euro

$1.12 USD = 1 EUR (at press time)


Capital of Portugal

Lisbon could be the San Francisco of Portugal—at least in reference to the hilliness of the city and its beauty. The costal city has an abundance of small stylish cafés, many with outdoor seating, which may be one of the reasons we didn’t see many franchised restaurants in the row after row of buildings. A large busy Starbucks was located  in a corner of an historic  train station building on one of the bustling squares where shops catered to tourists. It was one of the few American brands spotted there. 

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