What romance novels, KFC and moms have in common
KFC cooked up its first romance novel for Mother’s Day, its busiest day of the year.
KFC cooked up something special in May: its first romance novella titled “Tender Wings of Desire” as a thank-you to all the moms. Paired with its $20 Fill Up deal or as a free e-book download on Amazon, this is a legitimately unique marketing ploy that FT fully supports. Set in Victorian England and starring Harland Sanders as the love interest, “Tender Wings of Desire” follows “rebellious Lady Madeline Parker” as she seeks control over her life after running away from Parker Manor. She finds herself swept into the arms of Harland, a handsome sailor with a mysterious past. As we’ve all felt before, whether that’s with a bucket of chicken or in love, her passion takes hold of her life, forcing a choice between a life of solitude or one driven by her heart. Oh, Lady Madeline! Now, if you wonder why KFC has such deep appreciation for Mother’s Day, note it is the company’s busiest day of the year, On average every Mother’s Day, KFC serves 6.5 million pieces of chicken. We’re already looking forward to the likely sequels—“Buckets of Lust” and “Steaming Thighs”— and have nothing but gratitude for KFC and its marketing team. Oh yeah, and our wonderful mothers, too.