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Brand new idea

Henna makes its mark


Tejal Patel used her artistic skill to draw henna designs on attendees at the Franchise Times booth, in keeping with the publication's branding ad campaign. Here Marcia Hale, president of FranSupply,  checks out her flowery design.

Sandy Patano of Pita Pit watches as her hand is transformed. The vegetable dye starts out looking like puffy paint, but fades to a nice caramel color which lasts about five to 10 days, depending on how much you wash your hands.

Diane Finklestein, an area sales manager for GeoVue, shows off her elaborate
henna tattoo.


Stan Berenbaum, president of American Leak Detection, wasn't satisfied with a
traditional mark. He decided to have the American Leak Detection logo "tattooed"
on his arm. He even allowed Tejal to add glitter to the design, although he balked when she tried to substitute pink glitter for red. Once the audience saw  she could recreate company logos, several other people asked for their logo. And, while the Franchise Times branding campaign was the impetus for the henna tattoos, it was time to pack up the booth by the time FT staffers could take a break for their own Franchise Times tattoo.
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