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Executive Ladder


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Monica Feid

Monica Feid

Ashley Sawyer

Ashley Sawyer

BizCom Associates, a PR and marketing communications firm, has named Monica Feid as president.

Cheng Cohen announced the addition of three new partners, Marlén Cortez Morris, Allison Grow and Antonia Scholz.

Dream Dinners named Ashley Sawyer as its new director of franchise development

Assisting Hands Home Care hired Tyler Moss as accounting manager, and promoted Andrew Dahle to the newly created position of franchise manager.

Bob Kraut joined Captain D’s executive team as chief marketing officer. Kraut has a career spanning over 30 years, working with food service companies such as Papa John’s and Arby’s.

Former president of Great Clips Steve Hockett was promoted to CEO, and former COO Rob Goggins was promoted to president. Current CEO Rhoda Olsen will move to the Great Clips board of directors effective January 1, 2018.

Crystalle Ramey was appointed as the vice president of learning development at Tortal Training.

Dr. Ken Gibson transitioned from CEO of Learning Rx to chairman of the board. Kim Hanson was promoted to CEO, Dean Tenpas moved to chief operating officer, and Tanya Mitchell shifted to chief recruitment and research officer.

David Bloom was named as Capriotti’s new chief development officer.

Craig R. Tractenberg joined Fox Rothschild as a partner in its Philadelphia and New York offices.

Scott Barnett, former founder and CEO of the Bubba Gump Shrimp Co. Restaurant, has been named the new CEO of the Shrimp Basket.

Wayback Burgers added and promoted new team members, including Scott Milas, promoted to VP of franchise development, Daniel DeTuccio, hired as director of franchise development, and Jeff Mulliken, hired as VP of procurement.


Alex Bingham

Alex Bingham

Little Gym’s new COO says brand is in his blood

Alex Bingham graduated college with dreams of being a sportscaster, not a member of the franchising industry. Right out of college he obtained a job many in the field dream of, working at ESPN headquarters in Bristol, Connecticut for several years. While Bingham said it was a fun job, he soon realized it wasn’t the right career path for him over the long haul.

With experience as both a student and instructor of The Little Gym, Bingham eventually warmed up to the idea of a career with the company. He was hired in 2001, and ran a corporate unit for about a year.

“I’ve always been really passionate about The Little Gym, because it’s been in my blood for a really long time,” he said.

After spending time as a gym director, he became a business consultant, and eventually the VP of franchise services. Back in January he was promoted to senior vice president and COO of the company.

With the breadth of services that it offers, Bingham says that The Little Gym has carved a unique niche in the child gymnasium marketplace. Competing gymnasiums generally focus exclusively on building skills in gymnastics, or curating fun without a skill-building component. The Little Gym tries to incorporate both.

“We really believe we’re a children’s enrichment program that uses gymnastics, but also sports skills and dance and karate to really help kids become the best that they can be,” Bingham said.

In his new role, he will oversee the marketing department of The Little Gym and the development of the company’s curriculum. Part of Bingham’s new duties will also have him focusing on The Little Gym’s growing international presence. China and India are currently hotbeds for the brand, and master franchisees are gearing up for development in South America, Europe, and Australia.

Over the past couple of years, The Little Gym has averaged 12-15 store openings annually, but Bingham hopes to boost that number to the 20-25 range. Aside from countries that are experiencing political unrest, Bingham says The Little Gym's brand can really belong anywhere in the world.  “The awesome part about international franchising is that kids are pretty much the same no matter where you go,” he said. “Ideally in the future, there’s limitless potential for where The Little Gym can go.”

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