Freshii lobs letter at Subway franchisees
Melissa Gallagher is VP of marketing for Freshii, which published an open letter to lure Subway 'zees.
Melissa Gallagher grew up as the daughter of Subway franchisees in Ontario, Canada, and her earliest job for the brand was as Subway mascot. “It’s a giant sub with a cape. It’s called Subman,” she says with a laugh. Today, she’s VP of marketing for Freshii, which published an open letter to Subway corporate in the Chicago Tribune in January, offering a “sincere proposal” to allow a smooth transition for Subway operators to become Freshii franchisees instead. The letter was in-your-face, praising the ingenuity of the late Fred DeLuca, founder of Subway, but then emphasizing how the brand has slipped. “Rather than risking the closure of another 900 Subway stores in 2018, let’s explore a partnership. Let’s work together to convert select Subway stores to Freshii restaurants,” said the letter, signed by founder and CEO Matthew Corrin, with the closing, “Love, Freshii.” So has Gallagher been sitting by the phone waiting for Subway CEO Suzanne Greco to call, she was asked, and she laughed. “I have been. I will, and I might be doing that for a long time,” she said, when reached the day after the letter published. “She’s a smart lady, so I hope she will.”