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Main Squeeze culture draws new operators


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Left to right: Main Squeeze franchisees Jeremy and Lilah Soileau and Emily and Dax Parker.

The jalapeño is what makes Burn Jeremy Soileau’s favorite cold-pressed juice, while Dax Parker opts for Alive and its antioxidants or Detox for its activated charcoal. The two friends, along with wives Lilah Soileau and Emily Parker, went from customers to franchisees of Main Squeeze Juice Co. after another friend joined the brand’s franchise sales team and turned them on to the opportunity. The group signed a 10-store deal to expand the brand in Texas, with plans to open in Houston, Austin and Dallas. Soileau and Parker also acquired the Woodlands location, slated to open outside Houston in 2019.

“The more we started experiencing the Main Squeeze culture and the juices, you realize it’s so much more than a juice, it’s a lifestyle,” said Parker, a marketing exec for a large healthcare network. “Ultimately we felt it was a fit for us.”

Though they live in Lake Charles, Louisiana, where Main Squeeze was founded (it moved its headquarters to New Orleans in 2017 with the launch of franchising), Houston is only a two-hour drive and the closest area available. “We would have loved to be in Louisiana but the licenses were pretty much all sold out,” said Parker as he noted the brand has nearly 50 locations in development. They have a Houston-based business partner who will oversee the early development there.

Main Squeeze does have one location open in Texas to go along with three in Louisiana, and Soileau said they’re excited to be “frontrunners” with the brand. Soileau, the general sales manager of a large Ford dealership, said they’ll lean heavily on social media and digital marketing to promote the brand while also focusing on the health benefits and community feel. He noted the fun, casual vibe of locations that have also become gathering places in their respective communities. “It’s refreshing, it’s sexy, you want to just hang out there and drink smoothies,” said Soileau.

“I personally think you’re going to see Main Squeeze become a household name across Louisiana and Texas and then very quickly become a multi-state brand,” said Parker.


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Starting San Antonio Spurs player Rudy Gay will open PickUp USA gym locations in Florida and Maryland after signing a multi-unit franchise agreement with the brand.

Clean Juice’s newest multi-unit ‘zee is Tyler Jeffrey (T.J.) Dillashaw, a mixed martial artist currently signed with the UFC. The deal with Dillashaw will bring additional stores to California and Colorado.

Huey Magoo’s Chicken Tenders will open five restaurants in South Florida after signing a multi-unit deal with Tyler and Bob Cafferty.

Retro Fitness is making a push in New York, signing a three-unit deal with Vinod Chand, who will focus development on Brooklyn, Queens and Nassau County.

Mighty Quinn’s Barbeque signed a multi-unit development agreement with Jason Wotman to open three locations on Long Island.

The American Grilled Cheese Kitchen opened its first franchise restaurant in Fort Myers, Florida, as part of a five-unit development deal with Steven Brown-Cestero.

Rush Bowls is coming to Michigan after signing a five-store agreement with Elizabeth Lehman, president of Blush Enterprises. Lehman is eyeing locations in Detroit, Ann Arbor and East Lansing.

BurgerFi is expanding in Florida, signing a three-unit deal with restaurateur Nick Quarantillo to open locations in Clearwater-St. Petersburg. In Georgia, Dhruv Patel and his partners in SAINI, LLC will develop BurgerFi in Atlanta.

Deal Tracker is the place to find news of multi-unit development agreements, brought to you by Managing Editor Laura Michaels. Want more? Sign up for the semi-monthly e-newsletter at franchisetimes.com/e-newsletter. To share your brand’s multi-unit deals, email details to lmichaels@franchisetimes.com

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