Greene Turtle rolls out first unit in a casino
The Greene Turtle just opened in the Hollywood Casino in Perryville, Maryland.
The Greene Turtle has opened its first casino-based restaurant at the Hollywood Casino in Perryville, Maryland, along with a new, 24-hour fast-casual eatery called Greene Turtle Express. Tom Finn believes the firsts for the company hold promise for more such expansion. “We’re excited about it. As you know, the casual segment is under some pressure, so you have to be faster, smarter, better than you were and hopefully others as well,” said Finn, vice president of franchise development for the Columbia, Maryland-based franchise. “We’re beginning to reach out to the casino category, and share with them what our offering is.” The Greene Turtle has 46 locations in Maryland, Washington, D.C., New York, New Jersey, West Virginia, Virginia and Delaware. The restaurant at Hollywood Casino is 5,200 square feet, and casino customers will be able to use their comps and casino perks in both the full-service restaurant and Greene Turtle Expess, which Finn said is a must when working with casinos. Hollywood Casino, he says, “has the old-time Marilyn Monroe, Tony Curtis feel, so we tried to carry that forward” with big photos and large graphics on the wall, including vintage boxing shots.