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Oxxo Rolls Out Aggressive Franchise Conversion Program


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Depending on your niche within franchising, sometimes the best prospects for new franchisees are existing competitors who are already in the business, but potentially open to changing brands. To that end, Oxxo Care Cleaners has rolled out a new business conversion initiative to convince competing dry cleaners to join the Oxxo family, which is known for its eco-friendly cleaning process.

According to the company, its conversions involve the replacement of contaminating chemicals, old-fashioned steam boilers, steam presses, and other outdated dry-cleaning equipment used by most American dry cleaners today with Oxxo’s automated, fully electric equipment.

“Today, we announce Oxxo’s support to improve dry cleaners and the environment in all of the communities in which we operate and in new communities throughout the country. During each process, everything old fashioned is gutted out and replaced with the same equipment a new franchise unit would have. Traditional store owners appreciate the benefits of Oxxo’s 24/7 services coupled with the use of GreenEarth products, innovative technologies, fully independent electric and automated equipment, European-style hand ironing quality for their customers,” said Oxxo Franchise CEO Salomon Mishaan.

One franchisee spearheaded the program by successfully converting his fourth store into an Oxxo. He is now finishing off the plant conversion in Doral, Florida. “During the conversion, the goal is to maintain the original customer base, and, in this case, we have actually grown the customer base because clients are seeing the change for the better take place.”

A converted cleaner will benefit from the well-known Oxxo brand and the support given during and after the conversion process, which encompasses training and all the same franchise benefits that a new store owner would have.

Oxxo says existing stores can remain open throughout the conversion process. It also added that if a potential owners are in a region without any Oxxo locations yet, the company is willing to build a plant to support the area “which is one of our program’s many incentives” Mishaan said.

“When I got here I realized the dry cleaning industry was 50 years behind where it could be,” said Mishaan of the brand’s environmental benefits in a previous interview with Franchise Times. “I looked for ways to make it simpler and cleaner.”

Based in Hollywood, Florida, Oxxo has more than 50 locations in Florida, New Jersey, Texas, and several locations in Indonesia. In addition to complete dry cleaning and laundry “plant stores,” Oxxo also has drop store and ATM-style unit options for existing franchisees, ranging in investment from $130,000-$170,000.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 

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