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Top Hotel Franchises

 

The getting has been awfully good in the hospitality world in recent years, fueling construction of countless new hotels, across-the-board renovation projects and the rollout of several hip new flags to attract young travelers. Sales were up 4.5 percent throughout the entire category, and only three hotel brands posted a loss in sales. 

Sales Growth - Economy Hotel Franchises

Rank Company $ Millions Sales Growth %
207 WoodSpring Suites 276  11.0%
124 Red Roof Inn 650* 10.2%
301 Studio 6 125* 8.7%
74 Motel 6 1,575* 6.8%
118 Econo Lodge 685* 3.0%
67 Super 8  1,750* 2.9%
65 Days Inn 1,800* 0.6%
147 Howard Johnson 485* -7.6%

*Franchise Times Estimate

Economy hotel brands in the Top 200+ had a solid year, topping $7.3 billion in overall sales with a 3.3 percent gain overall. WoodSpring and Red Roof Inn both posted sales growth of over 10 percent, while Howard Johnson was the only economy hotel to post a negative sales growth.

 

Sales Growth - Luxury Hotel Franchises

Rank Company $ Millions Sales Growth %
16 Hyatt 7,800* 4.0%
45 InterContinental Hotel & Resorts 3,225* 1.6%

*Franchise Times Estimate

The two luxury hotel giants in the Top 200+, Hyatt and InterContinental, both saw positive sales growth in 2016, up 4 percent and 1.6 percent. 

 

Sales Growth - Midscale Hotel Franchises

Rank Company $ Millions Sales Growth %
60 Fairfield Inn 2,050* 7.9%
55 Quality Inn & Suites 2,450* 7.7%
19 Hampton by Hilton 6,950* 6.9%
136  Sleep Inn & Suites 550* 4.8%
100 Country Inn & Suites 850* 3.0%
21 Holiday Inn Express 6,400* 2.4%
64 La Quinta Inn & Suites 1,890* 2.2%
171 Travelodge 390* 1.3%
32 Comfort Inn & Suites 4,050* 1.3%
22 Holiday Inn Hotels & Resorts 6,100* 0.4%
68 Ramada 1,725* -1.4%

*Franchise Times Estimate

Midscale brands in the Top 200+ continued their upward climb, as the category topped $33.4 billion in estimated overall sales. Only one of the eleven brands posted a decline in overall sales. 

 

Sales Growth - Travel Agent Franchises

Rank Company $ Millions Sales Growth %
217 CruiseOne/Dream Vacations 263  11.0%
363 Expedia CruiseShipCenters 70* -4.4%

*Franchise Times Estimate

CruiseOne/DreamVacations continues its streak with 11% sales growth and 1,073 total units at year-end 2016 on annual sales of $263 million. On the other side of the coin, Expedia CruiseShipCenters dropped 10 spots on the Top 200+ list with a 4.4 percent loss in sales. 

 

Sales Growth - Upscale Hotel Franchises

Rank Company $ Millions Sales Growth %
38 Hilton Garden Inn 3,550* 10.9%
24 Courtyard 5,750* 9.5%
69 Homewood Suites 1,725* 9.5%
33 DoubleTree by Hilton 4,050* 8.0%
80 SpringHill Suites 1,350* 8.0%
30 Westin 4,150* 7.8%
10 Marriott Hotels & Resorts 10,750* 7.5%
104 Staybridge Suites 800* 6.7%
37 Residence Inn 3,550* 6.0%
54 Embassy Suites 2,475* 5.3%
91 Wyndham Hotels & Resorts 1,050* 5.0%
40 Radisson 3,500* 2.2%
13 Hilton Hotels & Resorts 9,500* 2.2%
106 Clarion Hotels 760* 2.0%
23 Sheraton 5,875* 1.3%
41 Crowne Plaza Hotels & Resorts 3,375* 1.2%
56 Renaissance 2,375* 1.1%

*Franchise Times Estimate

All franchises in the upscale category saw estimated sales growths of at least one percent, while the biggest brand in the hotel category, Marriott Hotels & Resorts, posted $10.75 billion in sales during 2016, a 7.5% jump.  As shared by Bill Duncan, global head of All Suites Brands by Hilton, the Highland Group’s 2017 Extended-Stay Lodging Market report showed extended stay demand hitting its highest level since 2010. “We are seeing this reflected in the performance of our own brands,” he said, referencing Homewood Suites’ 9.3 percent sales growth in 2016—the third-best performer in the upscale category. 

 

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