Dickey’s Barbecue Pit launches new website
/From PRNewswire/ Dickey’s Barbecue Pit has launched its latest phase of technology development with the new website, www.smokedonsite.com. This new companion website serves to communicate Dickey’s passion for the art of barbecue. It also tells the story of the dedicated Pit Masters who own and operate local Dickey’s stores and serve their communities every day.
‘Smoked On-site’ is Dickey’s guidepost statement for all brand initiatives. On the new website, that guidepost is explained in three segments: the pit, the people and the practices.
Recently the barbecue brand also launched its own online ordering platform, which offers a more streamlined and user-friendly way for guests to order their barbecue. Dickey’s will also unveil a new app in the second quarter.
“We believe authentic, pit-smoked barbecue is possible only with great people and passion for the art form,” says Dickey’s CEO Laura Rea Dickey. “We launched Smokedonsite.com to tell that story of barbecue artisans throughout our 76 years.”