Dunkin' Donuts appoints new chief marketing officer
Dunkin’ Donuts today announced the appointment of marketing veteran Tony Weisman, 57, to the position of U.S. chief marketing officer (CMO). Weisman, formerly the North American CEO of DigitasLBi, a global digital agency network, will officially join the company in late September. Weisman will report directly to David Hoffmann, president, Dunkin' Donuts U.S., and will serve on the Dunkin’ Brands Leadership Team.
“Tony is a highly-experienced, much-admired business leader with a proven track record of building global brands. Very importantly, he also has a deep understanding of working with franchised organizations, including Dunkin’ Donuts, having led the work on our account at Digitas for the past six years,” Hoffmann said. “With his transformative, data-driven approach to marketing, extensive digital acumen and ability to build and inspire teams, we’re confident that he is the right leader to take our brand to the next level.”
As Dunkin’ Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising as well as the brand’s digital and consumer packaged goods (CPG) initiatives. He will be responsible for developing and executing strategies that build Dunkin’ Donuts’ position as a leading coffee and beverage brand for today’s time-strapped, on-the-go consumer and will partner closely with the operations team to drive sales.
"I have been a passionate Dunkin’ Donuts consumer for my entire life, and I couldn’t pass up the incredible opportunity to join the brand," Weisman said. “It was a tremendous honor to be part of the Digitas and Publicis teams for the last decade, but at this stage in my career I wanted the chance to build a brand on the client side, especially a brand I know and love. This is an exciting and important time in the Dunkin’ Donuts journey, and I look forward to working with the entire Dunkin’ Donuts team and franchise community to make this terrific brand even stronger.”