Maaco and Meineke honor 45th birthday with national celebration
In 1972, both Meineke Car Care Centers® and Maaco® opened their doors to serve America’s drivers, with Meineke located in Houston, TX, and Maaco in Wilmington, DE. Today, 45 years later, more than 1,500 Maaco and Meineke locations offer motorists total car care to keep them safe, well-maintained and looking their best on the road around the world.
While the two automotive brands were founded independently, they later joined the Driven Brands family of automotive aftermarket brands including CARSTAR®, Take 5 Oil Change® and 1-800-Radiator & A/C®. This fall, Maaco and Meineke are hosting a very special Happy 45th Birthday event at participating U.S. locations, and consumers have an opportunity to unwrap 45 percent discounts on core services at both brands. Meineke is offering 45 percent off all of their oil change packages, while Maaco is offering 45 percent off its basic overall paint service or pre-paint services.
“We want to say thank you to all the loyal customers who have come to Maaco and Meineke for their collision repair, vehicle painting and total car care needs for the last 45 years,” said Artemio Garza, chief brand officer for Driven Brands. “With this special birthday gift, we can help them affordably maintain and improve their vehicles, and help franchisees build their business with their best customers.”
At Meineke, consumers can receive a 45 percent off gift on all synthetic blend, high mileage, and full synthetic oil change packages, with up to 5 quarts of oil and standard oil filter included. Dexos and other OEM oil specifications available at an additional cost. Not valid on conventional or basic oil changes. Synthetic Blend applies to 5W20 and 5W30 viscosities. Valid on most cars and light trucks at participating Meineke U.S. locations. Not valid with any other offers, special order parts or warranty work.
At Maaco, drivers will get 45 percent off pre-paint services or the most popular paint service in a single color. Offer applies to enamel paint in single color only. Not valid with other promotions, discounts or insurance claims. Offer doesn’t apply to trucks, vans, SUVs and commercial vehicles. Parts, body work, rust repair and stripping of old paint not included as a discounted option. Valid for retail customers at participating locations only.
As part of the 45th birthday celebration, Maaco and Meineke are running a co-branded television commercial honoring the work of both brands, along with a direct mail and digital marketing campaign.