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26. Applebee's

Last Year's Rank: 25

Investment Range: Over $1 Million

Category: Restaurant

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Company Description


Applebee’s is a full-service chain known as a family and neighborhood restaurant, centered on casual dining. It was acquired by Glendale, Califoria-based DineEquity in 2007, who also owns the full-service breakfast chain IHOP.

As of December 2015, there were 2,033 restaurants operating system-wide in the United States, Puerto Rico, and 15 other countries. All of these restaurants are owned by franchisees. The Applebee’s development agreements in place call for the anticipated opening of 72 domestic restaurants and 35 international restaurants over the next six years.

The company has changed its slogan multiple times over the past decade, and starting in 2012, Applebee’s has aired an advertising campaign focusing on fresh ingredients and new dishes.

Company Statistics


Global Sales: $4,732,350,000*

US Units: 1,858

International Units: 158

Total Units: 2,016

Percent Franchised: 100%

% International Units: 8%

US Franchised Units: 1,858

International Franchised Units: 158

Sales Growth %: -6.2%

Unit Growth %: -0.8%

*Franchise Times Estimate

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