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7. Domino's

Last Year's Rank: 7

Investment Range: $99,950 - $561,000

Initial Franchise Fee: $0 - $10,000

Category: Restaurant

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Company Description

Alongside Pizza Hut, Domino’s is one of the two most dominant forces in the global pizza franchise industry. The majority of Domino’s units are located internationally, serving more than 80 countries worldwide.

Domino’s founder, Tom Monaghan, owned the brand until 1998, when he sold a majority share to Bain Capital. Amidst criticisms of poor taste of its pizzas and plummeting sales in the late 2000s, Domino’s launched the “Domino’s Pizza Turnaround” in 2009.

Domino’s came out with a new pizza recipe, innovated its sandwiches, pastas and side dishes, and implemented a self-deprecating marketing strategy to resonate with consumers. These new recipes and marketing strategies helped the company’s stock soar by 700 percent in the five years preceding February 2016.

As part of a focus on innovative delivery tactics, Domino’s created 150,000 outdoor “hotspots” in 2018, allowing pizza deliveries to public places like parks and beaches. Domino’s is now exploring new high-tech delivery methods, including drones and self-driving cars.

Company Statistics

Global Sales: $13,500,000,000

US Units: 5,903

International Units: 10,211

Total Units: 16,114

Percent Franchised: 98%

% International Units: 63%

US Franchised Units: 5,511

International Franchised Units: 10,211

Sales Growth %: 10.2%

Unit Growth %: 8.5%

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