9. Marriott Hotels & Resorts
Last Year's Rank: 9
Investment Range: $67,354,090 - $105,312,590
Initial Franchise Fee: $100,000
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Marriott is one of the largest hotel and resort chains in the world in terms of both number of units and annual revenue. Marriott currently operates 30 hotel brands, ranging from classic to luxury to extended stay offerings on six continents, including Courtyard and Sheraton brands.
Founders J. Willard and Alice Marriott started an A&W root beer franchise in Washington, D.C., in 1927, and their son Bill opened the first Marriott motor hotel in Arlington, Virginia, in 1957.
To compete with booking websites like Expedia, Marriott has exclusive member rates and the ability to use its mobile app to check in and out. In 2018, Marriott suffered a setback when its Starwood Hotel branch reported a data breach affecting nearly 400 million guests.
Global Sales: $12,000,000,000*
US Units: 369
International Units: 282
Total Units: 651
Percent Franchised: 44%
% International Units: 43%
US Franchised Units: 225
International Franchised Units: 59
Sales Growth %: 4.3%
Unit Growth %: 0.6%
*Franchise Times Estimate