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 Trade Secretsby Nancy WeingartnerA behind-the-scenes look at the Vietnam/Indonesia franchise trade missionThere are superfluous things you'll learn on a trade mission to Vietnam and Indonesia that are side notes-the fun facts that make international travel so fascinating. But the true value of a U.S. Commercial Service-sponsored trip comes from the business matchmaking, the contacts with high-ranking officials in the countries visited and the invaluable information delivered by local industry experts. And don't discount the camaraderie and best-practices collected from the other trade mission participants. After attending a similar trade mission to India earlier in the year, Franchise Times read more Wi-Fi gets a high-five from customersby Jonathan MazeGreat Circle Family Foods has had wireless Internet at some of its 11 Krispy Kreme Doughnut franchises in Southern California for years, and then two years ago it got serious and implemented it company-wide through Boingo Wireless. Its stores' sales have grown in the double digits ever since. read more |
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January, 2012
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Souper Sales
by Nancy Weingartner
Celebrities bowled over by Original Soupman's tasty product line up to spoon-feed the concept to the public
Basketball legend Shaquille O'Neal has 24-Hour Fitness franchises, along with Five Guys Burger and Fries and a handful of others-"I don't like to brag about what I have," the 7'1", 375-lb., former all-star told us-so why invest and become the pitchman for The Original Soupman?
"I tasted it one day," he said. "It's a good product with a great team. My favorite is the lobster bisque...it has lobster chunks."
OK, we can see a big man like Shaq liking to put his money where his spoon is, but why did Baseball Hall of Famer Reggie Jackson join the board and become a spokesman for the brand?
read moreOther January features...
November-December, 2011
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Ranch Hands
by Nancy Weingartner
CEO Lane Kofoed's family and farm assist in welcoming new franchisees into the fold
It's a 10-minute drive from Lane Kofoed's home to his office in Nampa, Idaho. Depending on the time of day, the only traffic jam he may encounter is from a sun-weathered farmer relocating his combine harvester from one corn field to the next, or youngsters out for a joy ride on their horses.
Before setting off for the short trek to the Assisting Hands office, Kofoed has already polished off his morning chores. The same holds true of his return trip. There's no settling in comfortably for the evening until he rounds up one or two of his five kids to feed the horses and toss out bales of hay read moreOther November-December features...
October, 2011
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Introducing the Franchise Times Top 200 systems
by Jonathan Maze
One reason the Great Recession was so unusual was the lack of growth in franchising. Bankruptcies were more common than development agreements. During most downturns, franchising grows as debt prices drop and the unemployed target job opportunities. read moreOther October features...
September, 2011
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