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Frisch's Big Boy Loses His Checkered Pants


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​Frisch's Big Boy, the statue that invites hungry diners into the restaurant, has gotten a makeover. Gone is the paper hat—all the better to see his Elvis-like hair—and the bright-red lips. Striped overalls have replaced the vintage red-and-white checked version. He's also stronger. Instead of using two hands to show off the Big Boy hamburger, he holds it high over his head.

"The change for the Big Boy is to evolve him for the Frisch’s consumers of today," said a spokeswoman for the company. The new smile, she says, is to  "make him friendlier and more approachable." We agree. It also shows off his boyish nature, especially when you view the statue from behind and see that he has an old-fashion slingshot in his back pocket.

Frisch’s Big Boy restaurants was founded in 1939. NRD Capital, a private equity firm based in Atlanta, acquired the company in August 2015. Frisch’s operates 95 Big Boy restaurants and franchises another 25 restaurants to independent operators, in Ohio, Indiana and Kentucky.

The first version of the Big Boy is dressed in a Cincinnati Reds uniform and greets baseball fans at the third-base concourse of the Great American Ball Park. New statues of the striped overall version will be installed at locations as needed in lieu of repairing old models, a release said.

To celebrate the new mascot, Frisch's ran a contest for free hamburgers for a year for 46 Big Boy fans. That number, which also appears on the Reds' jersey, is in honor of the year the sandwich was created. 

We're totally onboard with the new look, but for some reason when we look at Big Boys' overalls we have an overwhelming craving for fried chicken.

 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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