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New Wyndham Property Boosts Newark’s Renaissance


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There are few news tidbits I enjoy more than a franchise business contributing to a city’s turnaround. The latest example of that is TRYP by Wyndham opening its latest hotel in the heart of downtown Newark, New Jersey, which has been seeing significant revitalization through business development and its blooming art and cultural scene.

The 101-room TRYP by Wyndham Newark Downtown, developed by East Park Street Hospitality Urban Renewal, is located along the Newark Bay, central to historic museums, transportation options, and the famous Branch Brook Park that has the largest collection of cherry blossom trees in the country.

“The city of Newark is in the midst of a spirited renewal with an influx of new business, a dynamic culinary scene and a clear passion for art and culture,” said Kate Ashton, senior vice president, TRYP by Wyndham in a release. “It’s exactly the urban atmosphere where TRYP by Wyndham guests thrive: an up-and-coming destination uncovered by locals, with its own culture, history and unique vibe—making it the perfect next stop for the growing TRYP brand.”

Wyndham’s latest hotel is in the heart of the city’s growing business district, minutes from New York City and Newark Liberty International Airport. An emerging travel destination all on its own, Newark has grown into a vibrant metropolis and cultural hub that extends far beyond its convenient location near New York City.

Downtown design

The hotel occupies a historic building erected in the 1920s, commemorated through art-deco-inspired design. Created by lifestyle design expert and Hotel Impossible star Blanche Garcia, the hotel’s interior is an interactive experience celebrating the historic and vibrant city of Newark. Many of the building’s historic elements, such as the mosaic tile floor, have been preserved and augmented with modern features.

The hotel celebrates the city of Newark through both art and whimsical design. Guests can find displays of local historic artifacts, scenes from the city, and murals of Newark natives—like Frankie Valli, Queen Latifah, and Shaquille O’Neal—featured on each floor’s elevator bank and in subtle designs within the guest rooms.

The design also incorporates nods to the commuter culture of the city, with transit-style cartoon wallpaper; a laser-cut grid of the city of Newark; and a deco-style copper leaf art piece highlighting different modes of transport, created by local painter Tim Murphy and framed by HGTV’s Shaun Killman. Murphy and Killman created much of the art throughout the hotel including a hand-painted custom ceiling mural (by Murphy) and a human-scale light bulb (done by Killman) sculpted in honor of Thomas Edison’s local roots.

TRYP by Wyndham Newark Downtown is the sixth U.S. location for the brand, which recently opened locations in Miami’s Bay Harbor and St. Augustine, Florida, and College Station, Texas. The brand’s pipeline includes approximately 18 hotels and more than 2,600 rooms in locations like Long Island City, New York; El Paso, Texas; Macon, Georgia; and Pittsburgh, Pennsylvania, in addition to multiple destinations in Florida including Coral Gables, Orlando, Kissimmee, Fort Lauderdale and an additional Miami location.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 

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