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Head-Turning Pics Tout McGraw and Snap Fitness Partnership


Don't try this at home, but here's country music superstar and new Snap Fitness partner Tim McGraw performing part of his workout routine.


You don’t send out photos of Tim McGraw doing handstands and crunches without a shirt and expect to be ignored by the press—and sure enough, Snap Fitness’s new partnership with the country music superstar and the fitness club called Tru Mav is drawing lots of attention.

Snap Fitness, based in Chanhassen, Minnesota, and still led by founder Peter Taunton, announced today a two-year partnership with McGraw that includes the development of several custom-designed clubs called Tru Mav Signature Clubs. Tru Mav stands for True Maverick, which is how McGraw styles himself.

 “At 49, the well-toned, high-energy celebrity has won three Grammy Awards and sold more than 45 million records in his groundbreaking career,” a Snap Fitness statement says about McGraw. “He sings the praises of regular workouts—and wants more people to have that opportunity, too.”

Snap Fitness is a 24/7 fitness franchise with 2,000 clubs open or in development in 19 countries. The new Tru Mav clubs will be co-branded with Snap Fitness, and the first few stores will be corporate-owned, with McGraw and Snap Fitness as 50-50 equity partners, the Star Tribune reported. Plans to franchise Tru Mav will follow, but details are not yet announced.

Workouts will be designed to follow McGraw’s fitness regimen, and “of course, I will be part of choosing the music!” McGraw said in an email to the Star Tribune.“Truck Yeah” is one of McGraw’s best-known songs, and one that always gets a boisterous sing-along from the crowd, but it’s unknown if that will be included in the playlist.

 “Working out becomes a habit when it’s an easy part of everyday life, and that’s why I’m partnering with Snap Fitness,” McGraw said in a statement. “These gyms will help folks who are short on time find their fit.”

No word on how long it will take people to learn that crazy handstand shown above, but my advice is to keep your shirt on until you’ve got it down.


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Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
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