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‘Purpose Beyond Profit’ Positioning Drives New Snack Concept


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More than nine-in-10 millennials would switch brands to one associated with a cause. That’s 91 percent of a generation (so says this study), and if this percentage plays out, one new franchise concept will be sitting pretty amidst a colossal customer base.

The name says it all: Purpose Snackery. And in the annals of millennial-targeted branding, it may just go down in history.

A new concept from Remarkable Brands LLC (Orange Leaf Frozen Yogurt, Crazy Dough’s Pizza, EÔTÉ Coffee Company), Purpose Snackery says it’s a snack shop “that encourages its independent franchisees to make an impact in the communities they serve” by partnering with local organizations and providing a “platform for awareness” through in-store and community outreach efforts.

And if its “purpose beyond profit” positioning wasn’t enough, the concept hits on just about every other trend. Purpose Snackery operates with a fast-casual model, serves a menu of flatbreads and toasts made with local ingredients, and offers craft sodas, frozen yogurt, and cold brew coffee. Did I miss anything? Oh wait, the first franchise location in Milton, Georgia’s trendy Crabapple Market has a froyo wall made of reclaimed wood.

Franchisee Todd Broaderick’s Georgia Franchise Group is behind this first location and has another opening soon in Athens, an hour outside Atlanta. The group signed on as a territory developer and is also a franchisee of Remarkable Brand’s other concepts. Based in Oklahoma City, Oklahoma, Remarkable Brands has restaurants in 35 states and in Mexico and Dubai. 

It’ll be interesting to see how Purpose Snackery fares within the crowded fast-casual category and if its food and purpose-driven positioning can combine to appeal to the millennial generation and beyond.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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