Mosquito Joe Is Latest Brand on Dwyer’s Speed-Dial
A Mosquito Joe technician sprays a backyard for pests.
It’s getting to be a regular gig, to call Mike Bidwell, CEO of the Dwyer Group, to ask about the Waco, Texas-based franchise holding company’s latest acquisition. “You might have to put me on speed-dial,”he joked when reached yesterday.
Mosquito Joe is Dwyer’s newest home service brand, the 288-territory pest control business based in Virginia Beach, Virginia.
It’s also the first acquisition since Harvest Partners in June bought out The Riverside Co. to become Dwyer’s private equity majority owner. “It signals that Harvest liked our business case. This is just continuing to execute the strategy that we already had,” Bidwell said. “This is validation of our strategy.”
Lou Schager, president of Mosquito Joe, will remain in that position along with the senior management team, a situation that Bidwell prefers when acquiring. Bidwell said Dwyer “was pleased with the AUVs and the same-store sales growth was impressive. We liked what we saw in the margins.”
Schager is a U.S. Navy veteran whose last job was as commanding officer of Naval Air Station Oceana. After that post, he said, “I wanted to connect with a company and a mission for something that I believed in,”and he felt he found that in Mosquito Joe’s commitment to “make life better for families” by allowing them to enjoy their backyards without the threat of pests.
He’s been president of Mosquito Joe for about a year and a half. “It’s a very collaborative and best practice-sharing culture, that was very endearing,” he said. The original investors in Mosquito Joe were ready for an exit, Schager said, which was one motivation for the sale to Dwyer.