Daily Juice Unveils Sharp Rebrand, Plus Franchising Program
If you’re a small chain and all your stores look different, what do you need to do before you start franchising?
That was the challenge for Daily Juice of Austin, which just completed a rebranding phase and opened a newly redone store. They wanted the rebrand to coincide with their franchise launch.
Daily Juice hired Rhetroactive to develop new branding and store design guidelines, and the mission was to capture the “vibe” of existing locations, but make the concept more efficient and repeatable. Before, each of their three existing stores was different from the next, and the only consistent item was the menu.
The company says the new design is a hybrid mix of “the contemporary with the natural eco-friendly approach,” the meaning of which isn’t entirely clear to us. But we think it looks sharp, and give them a nod for thinking about efficiency when re-doing—not something all franchisors consider.