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Daily Juice Unveils Sharp Rebrand, Plus Franchising Program


If you’re a small chain and all your stores look different, what do you need to do before you start franchising?

That was the challenge for Daily Juice of Austin, which just completed a rebranding phase and opened a newly redone store. They wanted the rebrand to coincide with their franchise launch.

Daily Juice hired Rhetroactive to develop new branding and store design guidelines, and the mission was to capture the “vibe” of existing locations, but make the concept more efficient and repeatable. Before, each of their three existing stores was different from the next, and the only consistent item was the menu.

The company says the new design is a hybrid mix of “the contemporary with the natural eco-friendly approach,” the meaning of which isn’t entirely clear to us. But we think it looks sharp, and give them a nod for thinking about efficiency when re-doing—not something all franchisors consider.

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About This Blog

The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.




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