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Fresh to Order Aims to Create New Category: Fast Fine


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An eight-store franchise deal in Orlando is the first for Fresh to Order, which has 10 corporate-owned units and began franchising in 2011.

The founder, Pierre Panos, said he’s aiming to create a new category of dining called “fast fine,” which he says is “two notches above” the fast casual sector that’s the darling of restaurant investors today, led by Five Guys, Chipotle and others.

“I think fast fine dining is going to be the next great growth spurt,” said Panos, CEO of QS America, Fresh to Order’s parent.  “We want to get it served in under 10 minutes, for under $10.”

Panos founded Stoney River Legendary Steaks, ultimately selling it in 2000 to a publicly traded firm. He said he finds his new ideas by traveling often and keeping his eyes open. “I’m a student of the market, and I see what’s out there,” Panos said.

Panos became a Papa John’s franchisee several years ago in order to study how to create the best franchise system, and used what he learned there while developing Fresh to Order.

 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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