'Simply Focus' is Wisdom from Massage Envy's CEO
“We think focus is the great equalizer, so if you’re focused on the right things, regardless of ownership, profits follow.”
That’s the gospel according to Dave Crisalli, president and CEO of Massage Envy in Scottsdale, Arizona, whose firm was acquired in September by Roark Capital.
It’s also the subject of our cover story in the soon-to-be-published January issue. Here’s a preview from one of the savviest operators in franchising.
“In a turbulent world that we always will live in, focus allows people to put their energies around the vital few things that make them successful. When you get them to narrow their focus, you deepen a result that is extremely long-lasting,” Crisalli said.
“Instead of 10 miles wide and an eighth of an inch deep, it’s 10 feet wide and miles and miles and miles deep. That’s what Massage Envy is. We do a very few things, and we focus on doing them exceedingly well.
“Focus is about saying no, not saying yes, by design. If you say yes all the time, to even really good ideas, and you don’t really execute them, you’re not going to get the result. And if you don’t get the result, franchisees don’t really buy in.” Crisalli said.
“Far less is way more. If you just do a few things but you do them exceedingly well, you can do them a hundred times better than competitors if you simply focus.”