Dwyer Group Home-focused Brands on the Rise
There’s no better time to say “Look how good I’m doing!” than late December, and Dwyer Group is happy to announce that its 19 brands produced record growth during 2017 as many categories outside restaurants and retail ride the wave of widespread economic growth.
Based in Waco, Texas, Dwyer Group is one of the world’s largest franchised conglomerates with a portfolio largely comprised of service brands whose employees repair, maintain and enhance properties—handyman-type stuff that’s a nice contrast to the same-old, same-old stories of declining traffic in retail and restaurant sectors.
“This was another historic year for our organization,” said Mike Bidwell, president and CEO of Dwyer Group. “With 12 service verticals, we continued to build on our leadership position, launched Neighborly, our comprehensive home services platform, and awarded 300 new franchises and territory expansions to provide our professional services to more customers than ever.”
The company also completed two acquisitions during the year: Bright & Beautiful, a home cleaning service based in the U.K., and Countrywide Grounds Maintenance that’s also based in the U.K. Those acquisitions, along with strong growth of existing service brands, expanded the overall Dwyer Group roster to 17 franchise service brands and more than 2,800 franchise locations in nine countries around the world. Dwyer Group’s service brands account for more than $1.5 billion in annual systemwide sales and 700-plus employees across North America, the U.K and Germany.
The company also broke ground this year on a new building at its Waco, Texas, campus, which will house the growing support staff for its expanding franchise network.
“Every accomplishment has reinforced our drive to grow and support the most compelling franchise opportunities in the home service industry and to scale that expertise on a global stage,” Bidwell said. “We celebrate our team’s achievements and their dedication to offering the most comprehensive residential and commercial service line-up to our customers.”
As a reporter on the franchise scene, sometimes it’s hard to remember the vast diversity outside of retail and restaurants. Many mega-brands in those categories are specifically focused on working with sophisticated, massive franchisee groups that really aren’t the mom-and-pop vibe this industry prides itself on in external messaging.
It’s nice to see brands that are still accessible by corporate refugees and everyday people doing so well in a hot economy. That’s worthy of a big-time kudos from me.