Melt Shop Seeks ‘Zees Like Five Guys’ for Operators
Josh Morgan is operating partner at Aurify, parent company of the Melt Shop that has just begun franchising. Melt Shop has eight corporate locations and about six years of perfecting the brand before the rollout, not to mention lines down the street at its flagship location in Manhattan. Morgan described the brand’s ideal franchisee—“hard-core operators” like those in the Five Guys concept—in an interview with FT’s Beth Ewen at the Restaurant Finance & Development Conference. He should know, as Aurify is also a franchisee of Five Guys.