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New Franchise Handbook Helps Readers Compare & Contrast


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Watch for your copy of The Franchise Handbook with your January issue of Franchise Times.

Would you like to know which franchises in some 180 industry sub-categories have the highest to lowest average unit volumes? You would? We thought so, and so for the first time we included that information in The Franchise Handbook, our brand new resource for readers that will accompany subscribers’January issue of Franchise Times.

Our controller and research director will make sure I say it: These estimates are based on systemwide sales in 2017 divided by the number of both corporate and franchised units, meaning they are a general number rather than a sliced-and-diced one. But it’s an entirely illuminating section in the Franchise Handbook, and one I haven’t seen available anywhere else.

Take the retail specialty category, for example. You’ll see Wireless Zone at the top with $1.43 million AUV, HobbyTown with $844,828, Budget Blinds at $438,596 and Cartridge World at the bottom, with $196,629.

Or consider Mexican restaurant franchises, with El Pollo Loco at the top with $1.76 million, Qdoba at $1.13 million, Pancheros at $928,571 and Taco Time on the bottom with $458,927.

Or check out steakhouses, with Ruth’s Chris ruling at $4.77 million, Rodizio Grill doing well at $1.92 million, and Ponderosa Steakhouse at $1.46 million. Meanwhile, Walk-On’s Bistreaux and Bar posts AUVs of a whopping $5.62 million, Twin Peaks at $3.87 million, Hooters at $2.31 million and The Brass Tap at $914,894.

Of course, no one should take this statistic alone as a reason to buy or not buy a franchise, but it’s a great at-a-glance resource. Add a glossary explaining some 15 complex franchise topics, a franchise directory of top franchise brands, a directory to service providers in real estate, finance, technology, legal and more. We hope readers will turn to The Franchise Handbook again and again throughout each year whenever they need franchise stats or intel.

 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 

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