Edit ModuleShow Tags
Edit ModuleShow Tags

Crazy Ice Cream Chain Branches Out


Published:

Combining the novelty of “highly decorated” ice cream stores, model trains and see-through bathroom doors, Florida-based Sloan’s Ice Cream is on the cusp of major expansion in the United States, Kuwait and Dubai.

“Everything is hand painted, the ceiling, the walls, angels on the ceiling with candy and wreaths—it’s highly decorated,” said Sloan Kamenstein, company president and founder. “We tried to make the stores very unusual and more of an experience, not just like your everyday ice cream store.”

Kamenstein added that every location has at least one model train motoring around to excite visiting train enthusiasts—be they kids, old timers or train-obsessed journalists, for example.

Another detail that’s received a lot of press, including an old Travel Channel feature that still gets mentions from customers, are see-through bathroom doors that instantly fog up when the door is locked, which understandably creates a lot of discussion in the stores.

“The kids go in there and they’re locking and unlocking the handle—everybody just really loves it,” Kamenstein said. “Occasionally somebody goes in that doesn’t mind that it’s clear—that’s another issue.”

Being at the helm of such a colorful ice cream store is no surprise for the company’s founder, as walks home from school when he was a kid involved a stop for ice cream nearly every day throughout his childhood.

His family shares in the fun, as his mom focuses on interior design and novelty sales, his sister designed the logo and his dad is the numbers guy behind the expansion.

After opening its first store in 1999 in West Palm Beach, Florida, Sloan’s Ice Cream is up to five corporate units—four in Florida and one in California—and three franchise locations in the same states, with two international deals bringing the brand to Dubai and Kuwait in the coming months. The company also expects to open several additional locations in Northeastern states, particularly New York, New Jersey and Connecticut—where high foot traffic makes up for the seasonal challenges winter presents to the ice cream business.

During the next three months, Sloan’s expects to open three new locations, and certain members at the headquarters are soon packing their bags for the opening of the first location in Kuwait.

Speaking of the company’s budding expansion into the region, Kamenstein said it’s the result of happy customers spreading the word, rather than an explicit focus on opening units in the Middle East.

Regardless of the location, he added that the company has had no struggle attracting franchisee interest.

“We don’t know what to do we’re so busy between the development in the Middle East and California and moving to a new production facility,” he said. “We don’t have a lot of extra time, so yeah, we’re very satisfied with the number of inquiries we have.”

Edit Module
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags


Covers everything from good news to bad judgment

About This Blog

The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

Archives

Categories

Feed

Atom Feed Subscribe to the Franchise Times News Feed »

Recent Posts