No Rich Kids for QSR International's Prez
Richard Eisenberg's QSR International is a Franchise Times Dealmakers winner for 2016.
Speaking of Franchise Times Dealmakers winners, whom I had fun interviewing all week, I’ve already heard some gems that I’m looking forward to sharing with readers in our April issue. Here’s one that I couldn’t wait to tell:
Richard Eisenberg, president of QSR International, sold his KFC restaurants in Costa Rica, which frees up capital and now allows him to hunt for a U.S.-based franchise brand to acquire and build out, both domestically and abroad.
He owns more than 125 restaurants internationally, and I asked him his “motto” for choosing franchisees. “We have an internal joke in our company—as a master franchisor we don’t franchise to doctors, lawyers, accountants or sons of rich fathers,” he declared, getting a hearty laugh from me.
“You get these very wealthy children who don’t want to work hard. I tell prospective franchisees, this is not rocket science, but you do have to work hard. I know lots of people who don’t have college degrees that have made a lot of money in this business, but it is very hard work.”