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Additional 30,000 Temps Power Valentine’s Day Surge at Edible Arrangements


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Courtesy of Edible Arrangements

At Edible Arrangements, Valentine’s Day is the single biggest day of the year. The company delivers more than a million strawberries, 267,000 pieces of pineapple, 66,000 pounds of grapes and nearly 140,000 pounds of chocolate.

And this year is set to break a few of those records.

“We are expecting this Valentine’s Day to be our largest sales day ever,” said Rob Price.

That means some serious green on a day known for red. Price couldn’t disclose revenue figures, but said some locations do as much as 30 times as much business just on Valentine’s Day.

But employees at the brand’s 1,300 locations can’t possibly keep up with that staggering demand, so all together, locations hire some 30,000 temporary workers. The workers, dubbed Cupid’s Helpers, serve mostly as delivery drivers and fruit arrangers.

It’s a challenge to hire and onboard that many people, but VP of Operations Cheikh Mboup said begins early.

“We face on-boarding challenges in many regions throughout the U.S. and Canada but our franchisees take the initiative to seek temp associates months prior to Valentine’s,” said Mboup.

Training all those temporary workers is a challenge as well, but each are still trained and tested on specific tasks.

Finding a place for them all to work is yet another challenge for the holiday. With the small, 700- to 1,500-square-foot locations, there’s just not enough space for a handful of extra workers at each location.

“It requires creativity on the part of the franchisees,” said Price. “Some will do things like rent refrigerated semi-trailers to store the additional arrangements and fruit and Pods to house additional paper goods and supplies.”

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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