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Domino’s Introduces Pizza Wedding Registry


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In my recent cover story on Domino’s for the February issue of Franchise Times, I spent a lot of time asking the company’s management about what comes next, especially when they’ve already done so many cool things, such as the Zero Click App. Just weeks after that issue printed, the Ann Arbor, Michigan-based pizza giant has outdone itself with a pizza wedding registry. Seriously.

According to the press release, “Wedding bells are ringing at Domino’s Pizza” with a pizza registry going live today at dominosweddingregistry.com. While I realize many brands do things to get attention from the press—Arby’s serving venison anyone?—I’m not sure what’s the motivation behind this one, but it’s pretty darn funny and definitely not fake news.

Check out the rest of this amusing announcement:

"Valentine’s Day is right around the corner, so we wanted to give recently engaged couples that are passionate about pizza the chance to register for something they both truly love as much as their partner,” said Jenny Fouracre, Domino’s spokesperson. “Choosing wedding gifts can be a daunting process, especially if couples can’t agree on what to register for. Our registry aims to bring couples together over their shared love of pizza.”

After creating and customizing their registry, couples can choose from a variety of featured gifts to enjoy before, during and after the wedding. For those who aren’t sure what to serve at pre-wedding festivities like bachelorette parties, Domino’s has it covered with “Cater the Bachelorette Party.” Registrants also have the option to treat wedding guests to pizza at the end of the reception by adding “Dancing with My Slice” to their registry. After the newlyweds settle into their life together, they can enjoy a “Low-key Date Night” or take advantage of “An Excuse Not to Cook” with Domino’s. All gifts will be delivered to the lucky recipients as Domino’s eGift cards.

“We hear often from customers that Domino’s was a part of their big day, from proposals to after-hours meals at their wedding,” said Fouracre. “We wanted to make it easier for people to ask for and receive something that they’ll really use.”

Once registrants select their gifts, they can share their wish list with family and friends on social media or with a unique URL. Wedding guests can also search for a registry by using the names and wedding date of the soon-to-be newlyweds.

To celebrate the launch of Domino’s Wedding Registry, wedding-inspired pins have been added to the official Domino’s Pinterest page at www.pinterest.com/dominos.

Know a pizza-loving couple who isn’t registered? You can still give them a gift! Find more information about Domino’s wedding registry at dominosweddingregistry.com.


 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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