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BurgerFi Celebrates Juicy Racing Win


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BurgerFi, a Florida-based fast-casual franchise, is savoring a heaping PR boost after the car it sponsors in the NASCAR Xfinity Series won the season opener at Daytona International Speedway over the weekend.

Even if you aren’t a fan of NASCAR-style racing, the opener was unforgettable with a massive wreck, five overtime restarts and the closest finish in NASCAR history—with Tyler Reddick’s #9 BurgerFi Chevrolet coming out on top.

The Xfinity-sponsored series is the minor league equivalent to the larger Monster Energy NASCAR Cup Series that was widely broadcasted on Sunday.

BurgerFi’s prominence on Reddick’s car is the result of a year-long partnership with JR Motorsports, a professional race team and management company for famed racer Dale Earnhardt, Jr. As a relatively young company, BurgerFi said it believes in investing in young talent as part of the partnership.

In an email exchange with Franchise Times, BurgerFi CEO Corey Winograd said the race “was so incredibly exciting” and added that some have said “we won by a burger—what a race!”

The brand’s PR team provided a statement, connecting the victory to the brand’s latest marketing effort.

“Tyler’s tenacity is unparalleled and BurgerFi’s timely support of his team underscores their current ‘BURGERS for Every 1’ campaign which highlights the fact that everyone has a niche and ability to excel in something and they deserve to celebrate what qualities make them unique with a burger that is special.”

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 

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