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Courtyard Launches Dapper New Bistro Bars


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Courtyard by Marriott took the wraps off its new Bistro Bars this week, which the company bills as an “elevated evening experience” for business travels and lobby bar enthusiasts like the Franchise Times edit staff.

As evidenced by our recent FT Undercover feature where we secretly sipped and nibbled in three fashionable hotel lobby bars, our love for hotel watering holes is real and true. It’s excellent to see more brands injecting life into these spaces, which can make the difference between a boring business trip and one that feels like a getaway.

In the flashy words of the Marriott marketing team, the Bistro Bar will be available at more than 900 Courtyards in the U.S. beginning this month. They will feature a variety of classic American menu items with a twist, featuring fresh ingredients and seasonal delights as well as hand-crafted cocktails.

According to the release, the new menu was designed to offer a variety of flavorful, fresh items to satisfy every palate. Menu highlights include petit skillet meatballs with pomodoro, ricotta, parmesan and artisan toast, spicy chorizo and goat cheese flatbread, and the Bistro Burger with gruyere, garlic aioli on a brioche bun. The contemporary classic cocktails with a twist include the Black Cherry Old Fashioned, Southside and a seasonal Winter Spiced Margarita.

For this reporter, it’s great to see an old fashioned on the menu, as nothing gets sources talking like a sugar high and some nice big gulps of whiskey.

“Courtyard is the hotel brand for passionate, success driven guests who see travel as an opportunity for both personal fulfillment and professional growth,” said Janis Milham, SVP Marriott International Classic Select Brands. “The new Bistro Bar offers guests an elevated evening option, on-property where our guests can linger and enjoy delicious menu items, classic crafted cocktails and the opportunity to connect with other travelers.”

Courtyard was the first hotel built for business travelers more than 35 years ago. Each property provides free Wi-Fi, spacious rooms and Starbucks coffee, all to help guests pursue their personal and professional passions while on the road.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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