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Genghis Grill Contest Boosts Chain's Health, Too


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Genghis Grill, the chain of 110 build-your-own stir-fry restaurants, is seeking applicants for its fourth annual Health Kwest, a contest in which each restaurant selects a winner to eat a healthy meal at Genghis Grill every day for 60 days, for free.

Applicants must apply by 11:59 p.m. Central Time January 25, at www.genghisgrill.com/healthkwest. Winners are selected based on percentage of weight lost and social media points earned—and that second point is where the marketing savvy for Genghis Grill comes in.

Sixty of 100 contestants last year finished the contest. They lost a total of 2,217 pounds and averaged a five percent weight loss. The campaign also generated more than 900 blogs and Twitter posts, 600 YouTube videos and more than 400 Instagram photos—a heaping plate of social media, indeed.

 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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