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Drew Brees Aims to Score With Dunkin’ Donuts


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As speculation mounts about how long Drew Brees will continue as quarterback for the New Orleans Saints, it’s becoming clearer that one of the most famous and talented players in the NFL has teed himself up to be a major player in the franchise world for many seasons to come. Adding to his growing empire of Jimmy John’s and Walk-On’s restaurants, he is set to build 69 new Dunkin’ Donuts restaurants in Louisiana.

According to the official release, Brees entered into a partnership with existing franchisee Vik Patel, and they signed an agreement to develop 69 new Dunkin' locations in New Orleans, Baton Rouge, Shreveport, Monroe and Alexandria, Louisiana. The first location under the new partnership is planned to open in 2017, and the group will also co-own five existing Dunkin’ Donuts restaurants in Louisiana.

Bourbon Street Donuts is led by Vik Patel, the CEO of Tampa-based Purple Square Management Co. Patel has been a Dunkin’ Donuts franchisee for 10 years and currently operates 46 restaurants in Alabama, Florida and Louisiana. Purple Square also has plans to open additional units in 2017. Brees is a partner at Bourbon Street Donuts, LLC.

“As Dunkin’ Donuts franchisees we are committed to growing the brand in Louisiana and playing an important role in the daily lives of people who live, work and visit here," said Patel Bourbon Street Donuts, LLC. “Drew has proven his commitment to New Orleans—both on and off the field—and we couldn’t ask for a better partner to help expand Dunkin’ Donuts’ presence in Louisiana. We’re excited to open our first few restaurants under this partnership next year, and developing even more restaurants over the long-term.”

Currently, there are a dozen Dunkin’ Donuts restaurants located throughout Louisiana, and the company is continuing to grow the brand throughout the Southeast. Dunkin’ is currently recruiting franchisees in Arkansas, eastern Texas and Mississippi.

“Dunkin’ Donuts’ growth in the Southeast would not be possible without our existing franchisees like Vik Patel who continue to demonstrate their high confidence in our business model, our world-class support team, and the unit economics of the business,” said Grant Benson, CFE, vice president of global franchising and business development, Dunkin’ Brands. “Additionally, we are excited to welcome NFL great Drew Brees to our system, and we look forward to working with Bourbon Street Donuts to bring great products and exceptional guest service to our loyal guests throughout Louisiana.”

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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