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There's Work to Do, IFA Chair Urges Convention Attendees


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The International Franchise Association developed the @OurFranchise campaign to educate people about the franchise business model.

“It took 50 years to create this misperception about franchising. It will not be undone in 50 weeks,” declared Aziz Hashim, chair of the International Franchise Association board of directors, in the opening general session of its annual convention in Las Vegas yesterday.

“My ask of you today is to become an ambassador for the business model.”

He urged the 4,000 attendees to continue the work to educate people about the franchise business model—and outlined what he called a big gap between perception and reality.

“We were perplexed,” Hashim said, in the last few years when the IFA board began to tackle this question: “How does a business model that does so much for so many people get attacked?”

The board commissioned research, and found that 76 percent of Americans think the brand, not the franchisee, pays the employees of franchisees. Fifty percent of Americans believed a franchise is owned by the brand, not by an individual franchisee.

“Most of our employees, the 7-9 million people who work in our locations don’t know how franchising works. And how would they know?” Hashim asked, promoting the @OurFranchise campaign, which has materials to download that can be used for education.

 

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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