There's Work to Do, IFA Chair Urges Convention Attendees
The International Franchise Association developed the @OurFranchise campaign to educate people about the franchise business model.
“It took 50 years to create this misperception about franchising. It will not be undone in 50 weeks,” declared Aziz Hashim, chair of the International Franchise Association board of directors, in the opening general session of its annual convention in Las Vegas yesterday.
“My ask of you today is to become an ambassador for the business model.”
He urged the 4,000 attendees to continue the work to educate people about the franchise business model—and outlined what he called a big gap between perception and reality.
“We were perplexed,” Hashim said, in the last few years when the IFA board began to tackle this question: “How does a business model that does so much for so many people get attacked?”
The board commissioned research, and found that 76 percent of Americans think the brand, not the franchisee, pays the employees of franchisees. Fifty percent of Americans believed a franchise is owned by the brand, not by an individual franchisee.
“Most of our employees, the 7-9 million people who work in our locations don’t know how franchising works. And how would they know?” Hashim asked, promoting the @OurFranchise campaign, which has materials to download that can be used for education.