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From the Bomb Cyclone's Eye, a Warm Invitation


The Pirtek Snocross National runs Jan. 5-6 in Shakopee, Minnesota.

As the rest of the country experiences the bomb cyclone, which we here in Minnesota simply call winter (sorry, rest of the country), we’d like to invite you up to the perfect event for a minus-11 day: The Pirtek Snocross National, scheduled for today and tomorrow at Canterbury Park in Shakopee, a Minneapolis suburb.

According to the good folks at Pirtek, a franchise that provides hydraulic and industrial hose replacement sales and service, snocross is like motocross but with snowmobiles instead of motorcycles. “It involves air jumps and intense action around banked tracks,” according to the press release.

“As always, we’re looking forward to the big event with great anticipation,” said Craig Heitkamp, owner of Pirtek franchises. “This race is a real fan-pleaser here in Minnesota and we consider it a great privilege having a hand in it.”

In addition to Pirtek’s sponsorship of the entire series and the signature event in Shakopee, Heitkamp is a yearly sponsor of the Hentges racing team that participates in the competition. The team drivers are Kody Kamm and Petter Narsa; Kamm placed first in last year’s series finale.

Will I be there, you ask? Heck no. I’m a North Dakota native and a 30-year resident of Minneapolis, so I’ll do what all the hardened citizens of the Bold North do during bomb cyclones: I won’t go anywhere unless they have valet parking.



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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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