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With New App, 7-Eleven Joins the Delivery Game


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7-Eleven is testing on-demand ordering for delivery or in-store pickup at select Dallas stores with its new 7-ElevenNOW smartphone app.

Convenience-store franchise 7‑Eleven is testing delivery and in-store pickup ordering at select Dallas stores with its new 7‑ElevenNOW smartphone app. Currently being tested in 10 downtown and uptown 7‑Eleven stores, 7‑ElevenNOW is expected to roll out to other U.S. locations in 2018 as part of a “significant digital transformation,” according to the company. Customers can opt for direct delivery to their location or pick up their prepared order at the participating store of their choice within the 7‑ElevenNOW footprint.

"Today's digitally savvy consumer expects a wide range of options right at their fingertips and 7-Eleven is delivering on that promise," said 7-Eleven Chief Digital Officer Gurmeet Singh in a statement. "We continuously ask our consumers how we can make their lives better, and 7-ElevenNOW is a proprietary solution to their on-demand needs. The app will enable our customers to get the products they want, when and where they want them, quickly and conveniently. This is redefining convenience."

The company hasn’t named a delivery service partner, only that orders will be directed to a “courier service,” and customers pay for both delivery and pickup via the app.

As part of its digital focus, 7-Eleven also recently expanded its 7Rewards app-based customer loyalty program and launched 7-Eleven Bot on Facebook Messenger. The company has also expanded availability of Amazon Lockers for in-store package pickup, added Amazon Cash to over 8,000 locations, and BillPay—an app powered by PayNearMe to help cash users pay for a variety of bills at 7-Eleven stores.

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Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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