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Xponential Expands Fitness Portfolio With Stride Concept


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Stride, with one gym in Pasadena, is the latest brand to join Xponential Fitness.

The former owner of LA Boxing who took grew the brand to 200 locations before selling it to UFC Gyms continues to amass boutique concepts as Xponential Fitness makes its first acquisition of 2019.

CEO Anthony Geisler and Irvine, California-based Xponential this week added Stride, a treadmill-based cardio and strength-training concept, to the group to bring the total number of brands to eight. Last year, Xponential acquired Pure Barre and rowing concept Row House, along with dance-based studio brand AKT and later Yoga Six. They joined Club Pilates, CycleBar and StretchLab; Club Pilates recently debuted at No. 369 on the Franchise Times Top 200+ with its 258.2 percent increase in systemwide sales, to $59 million in 2017.

Stride has just one location in Pasadena. Launched in 2017 by Misa Dugally and Katie Ownbey, it offers four types of classes—Signature Sweat, Power Burn, Ultra Run and Quick Burn—that mix running with weight and body-movement exercises and incorporate technology using Polar heart rate monitors.

“Since its inception in 2017, Xponential Fitness has been on a mission to procure the best boutique fitness brands and bring them under our umbrella and the acquisition of Stride has brought us to that point as the brand perfectly rounds out our portfolio with its unique treadmill-based workouts,” said Geisler in an announcement of the deal. “With the addition of Stride, Xponential Fitness now has a stronghold on the boutique fitness industry that spans across multiple verticals, from Pilates to barre and yoga, and now running.”

Xponential Fitness is backed by Geisler and Snapdragon Capital, a Greenwich, Connecticut-based growth equity and buyout investment firm. Snapdragon was founded by Mark Grabowski, who as a member of TPG Partners originally backed Geisler when he created Xponential Fitness.

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Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
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