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Fuzzy's Campaign Puts Purpose Behind Vine Videos


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Fuzzy’s Taco Shop is injecting some purpose into all those funny cat videos people like to post on Vine.

Fuzzy’s launched July 1 a month-long campaign to support Share Our Strength’s Dine Out for No Kid Hungry campaign to end childhood hunger in America. Each customer who donates $1 at a store will receive a bounce-back voucher good for one free taco on the next visit.

But there’s more. Fuzzy’s 65-plus restaurants are encouraging social media followers to create short, fun Fuzzy’s-themed videos. For every video uploaded to the Vine app or to Twitter with the hashtag #fuzzy4nokidhungry, Fuzzy’s will donate 10 meals to the No Kid Hungry campaign.

“We strongly support the exceptional work being done by Share Our Strength because we believe it’s a travesty that any child in America would not know where his or her next meal is coming from,” said Chuck Bush, CEO of Fuzzy’s in Fort Worth, Texas.

The goal of the campaign, launched to celebrate Fuzzy’s 10th anniversary, is to raise $75,000 for the charity. Every $1 donated equals 10 meals for hungry kids, the company said.

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Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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