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Tighter Rule Affects Franchisors that Target Children


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Beware, franchisors that specifically market to children under the age of 13. Tighter rules are now in effect regarding information they can and can’t collect.

As of July 1, an amendment to the Children’s Online Privacy Protection Act is in effect. It tightens up the rules around parental notice and consent requirements.

The amendment is aimed at closing what the Federal Trade Commission perceived to be a loophole through which third parties were able to skirt those notice requirements. They would not collect the child’s name and address as the act prohibits, but instead use plug-ins, kid-directed apps and other websites to collect personal identifiers.

Franchisors “should review the information they collect from children under the age of 13, and make certain their protocols are broad enough” to comply with the revised rule, advise attorneys at Cheng Cohen in Chicago.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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