When your job allows you to phone it in
Jill Culpepper is making a strong case for why it’s a good thing to work at a cool company like Cellairis. But it can be costly.
Culpepper, who was helping staff the Cellairis booth at the June International Franchise Expo in New York City, admitted she was the proud owner of 107 cell phone cases which she alternates almost every day to accessorize what she’s wearing. “It’s kinda like earrings,” she explains. Which makes sense, she adds, since 90 percent of the phone cases Cellairis' mobile carts sell in shopping malls are into “bling.”
While women think of phone cases as an extension of their jewelry, men buy phone cases for protection—for the phone, not themselves. At work, men tend to carry utilitarian black cell phone cases, says Cellairis' Jessica Teng, but they will subsitute a logo’d sports-themed one to show off their allegiance to their favorite team. And we’re guessing extra sales are made to accommodate the change from baseball season to football to basketball to hockey. College teams also play a part in this male fashion accessory.
Marty Welch, vice president of franchising for Cellairis, says the concept is hot right now. During the West Coast Franchise Expo in Anaheim last year, they sold the rights to the Middle East, where surprisingly bling is big.
“We’re starting to put the brakes on it (in the Middle East), because we’re selling so much,” he enthused.
We bet other concepts would like the 411 on just how they’re accomplishing that.