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When your job allows you to phone it in


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Jill Culpepper is making a strong case for why it’s a good thing to work at a cool company like Cellairis. But it can be costly.

Culpepper, who was helping staff the Cellairis booth at the June International Franchise Expo in New York City, admitted she was the proud owner of 107 cell phone cases which she alternates almost every day to accessorize what she’s wearing. “It’s kinda like earrings,” she explains. Which makes sense, she adds, since 90 percent of the phone cases Cellairis' mobile carts sell in shopping malls are into “bling.”

While women think of phone cases as an extension of their jewelry, men buy phone cases for protection—for the phone, not themselves. At work, men tend to carry utilitarian black cell phone cases, says Cellairis' Jessica Teng, but they will subsitute  a logo’d sports-themed one to show off their allegiance to their favorite team. And we’re guessing extra sales are made to accommodate the change from baseball season to football to basketball to hockey. College teams also play a part in this male fashion accessory.

Marty Welch, vice president of franchising for Cellairis, says the concept is hot right now. During the West Coast Franchise Expo in Anaheim last  year, they sold the rights to the Middle East, where surprisingly bling is big.

“We’re starting to put the brakes on it (in the Middle East), because we’re selling so much,” he enthused.

We bet other concepts would like the 411 on just how they’re accomplishing that.

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
Nicholas UptonNicholas Upton is staff writer at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
 
Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
 twitter.com/mlarson1011.
 
Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
Follow her on Twitter at http://twitter.com/nanweingartner.
 

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