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Dunkin' Brands, NAACP Aim for More African-American Owners


Dunkin’ Brands Group, the parent company of Dunkin’ Donuts and Baskin-Robbins, launched a new initiative with the NAACP aimed at increasing the number of African-American-owned franchise businesses in the United States.

Called the Diversity in Franchising Initiative, the effort calls for collaboration between Dunkin’ and the NAACP to offer people of color franchising education and training, networking opportunities, plus assistance in accessing capital.

“Our goal is to increase African-American participation in the franchise industry, not just with Dunkin’ Donuts and Baskin-Robbins, but across a wide spectrum of concepts,” said Grant Benson, VP of global franchising and business development, Dunkin’ Brands.

He believes the partnership will also allow Dunkin’ to builder a larger, more diverse pool of franchise candidates, accelerate expansion and build customer loyalty for the two brands.

“Ultimately, we hope this program helps to increase the number of African-American franchise business owners in the U.S. in both the short and long-term,” said Cornell William Brooks, president and CEO of the National Association for the Advancement of Colored People. The initiative was announced at the NAACP’s 10th annual convention in Las Vegas.


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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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