Dunkin' Brands, NAACP Aim for More African-American Owners
Dunkin’ Brands Group, the parent company of Dunkin’ Donuts and Baskin-Robbins, launched a new initiative with the NAACP aimed at increasing the number of African-American-owned franchise businesses in the United States.
Called the Diversity in Franchising Initiative, the effort calls for collaboration between Dunkin’ and the NAACP to offer people of color franchising education and training, networking opportunities, plus assistance in accessing capital.
“Our goal is to increase African-American participation in the franchise industry, not just with Dunkin’ Donuts and Baskin-Robbins, but across a wide spectrum of concepts,” said Grant Benson, VP of global franchising and business development, Dunkin’ Brands.
He believes the partnership will also allow Dunkin’ to builder a larger, more diverse pool of franchise candidates, accelerate expansion and build customer loyalty for the two brands.
“Ultimately, we hope this program helps to increase the number of African-American franchise business owners in the U.S. in both the short and long-term,” said Cornell William Brooks, president and CEO of the National Association for the Advancement of Colored People. The initiative was announced at the NAACP’s 10th annual convention in Las Vegas.