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OsteoStrong Borrows Page from Pro Sports


When OsteoStrong’s CEO realized he had appointments piling up for nine regional developers to sign their deals, he decided to make like a pro sports team and host a National Signing Day.

The company last week brought all nine from 14 states to Nashville, Tennessee, for a formal day to sign the paperwork agreeing to open more than 500 locations over the next four years.

“We wanted to create a lot of camaraderie,” said Kyle Zagrodzky, CEO. “We had a lot of people coming on board, and we thought it would be a good idea to bring them all together and make sure everybody was on the same team.”

OsteoStrong has 15 locations now, starting in 2011 with a specialized system claiming to improve bone density, strength and balance. Clients come in once a week for just five or 10 minutes, and perform intensive resistance exercises said to bolster bone density.

Zagrodzky has a background in the fitness business, as the owner of a membership management software company that serves gyms called Go Figure. He was a franchisee with Curves, but this time around he didn’t want to open gyms. He calls OsteoStrong “almost like a wellness clinic.”

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The latest news, opinions and commentary on what's happening in the franchise arena that could affect your business.

Tom KaiserTom Kaiser is senior editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
Nicholas UptonNicholas Upton is restaurants editor at Franchise Times. He can be reached at 612.767.3226, or send story ideas to nupton@franchisetimes.com.
Laura MichaelsLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at




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