OsteoStrong Borrows Page from Pro Sports
When OsteoStrong’s CEO realized he had appointments piling up for nine regional developers to sign their deals, he decided to make like a pro sports team and host a National Signing Day.
The company last week brought all nine from 14 states to Nashville, Tennessee, for a formal day to sign the paperwork agreeing to open more than 500 locations over the next four years.
“We wanted to create a lot of camaraderie,” said Kyle Zagrodzky, CEO. “We had a lot of people coming on board, and we thought it would be a good idea to bring them all together and make sure everybody was on the same team.”
OsteoStrong has 15 locations now, starting in 2011 with a specialized system claiming to improve bone density, strength and balance. Clients come in once a week for just five or 10 minutes, and perform intensive resistance exercises said to bolster bone density.
Zagrodzky has a background in the fitness business, as the owner of a membership management software company that serves gyms called Go Figure. He was a franchisee with Curves, but this time around he didn’t want to open gyms. He calls OsteoStrong “almost like a wellness clinic.”