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OsteoStrong Borrows Page from Pro Sports


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When OsteoStrong’s CEO realized he had appointments piling up for nine regional developers to sign their deals, he decided to make like a pro sports team and host a National Signing Day.

The company last week brought all nine from 14 states to Nashville, Tennessee, for a formal day to sign the paperwork agreeing to open more than 500 locations over the next four years.

“We wanted to create a lot of camaraderie,” said Kyle Zagrodzky, CEO. “We had a lot of people coming on board, and we thought it would be a good idea to bring them all together and make sure everybody was on the same team.”

OsteoStrong has 15 locations now, starting in 2011 with a specialized system claiming to improve bone density, strength and balance. Clients come in once a week for just five or 10 minutes, and perform intensive resistance exercises said to bolster bone density.

Zagrodzky has a background in the fitness business, as the owner of a membership management software company that serves gyms called Go Figure. He was a franchisee with Curves, but this time around he didn’t want to open gyms. He calls OsteoStrong “almost like a wellness clinic.”

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Tom KaiserTom Kaiser is associate editor of Franchise Times. He can be reached at 612.767.3209, or send story ideas to tkaiser@franchisetimes.com.
 
Beth EwenBeth Ewen is editor-in-chief of Franchise Times. She can be reached at 612.767.3212, or send story ideas to bewen@franchisetimes.com.
 
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Mary Jo LarsonLaura Michaels is managing editor of Franchise Times. She can be reached at 612.767.3210, or send story ideas to lmichaels@franchisetimes.com.
 
Mary Jo LarsonMary Jo Larson is the publisher of Franchise Times Magazine and the Restaurant Finance Monitor.  You can find her on Twitter at
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Nancy WeingartnerNancy Weingartner is editor-at-large of Franchise Times magazine and the editor of the Food On Demand media project. You can reach her at 612-767-3200 or at nancyw@franchisetimes.com.
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